Hammer | State of Contact Center Testing | eBook

3 key steps to overcome CX challenges in 2025

As CX tech stacks expand in scale and complexity the number of hours in the day stays the same. To make sure your contact center team is able to meet the evolving demands of customers, you need to make sure that your agents are equipped with solutions that help them accomplish more of their support services, faster, and more reliably. To do that, our team of CX technology experts recommend all contact center leaders assess their capabilities and gaps in visibility with these key steps: 1. Know where you’re starting from The only way to make progress is to start with a clear understanding of where you’re starting from. Review customer feedback trends relating to your contact center experience and conduct agent experience surveys to assess the performance issues that impact their productivity, morale, and ability to support customers effectively. Combine those reviews with CX solution analytics for a preliminary picture of your contact center’s health. If you can’t test and monitor the performance of your contact center from end-to-end, explore continuous CX testing and monitoring solutions to audit your contact center’s health as it stands today. 2. Ensure your CX tech stack is meeting expectations Without the ability to see ROI from their contact center tech investments, CX leaders have left themselves with a significant blind spot in their operations. Once you’ve assessed the performance gaps, vulnerabilities, and unoptimized parts of your contact center tech stack, find automated solutions that streamline the detection of these issues so that your team can more quickly resolve them. With these monitoring and quality assurance solutions in place, contact center teams can benchmark key performance indicators for crucial metrics like voice quality, time on call, abandoned customer interactions, call drops, and more. These can quickly highlight the components and solutions that aren’t meeting your needs, making it easy to replace poorly performing components and improve your contact center’s overall success. 3. Determine your best opportunities for AI AI capabilities are still in their infancy. They can be incredibly valuable for contact center teams, particularly in applications like chatbots, conversational IVR, CRM tasks, and sentiment analysis. For now, however, there is still the need for knowledgeable, empathetic contact center agents to manage top priority customer needs and complicated or sensitive requests. Review your audited performance issues and gaps in visibility to find the tedious and time-intensive workflows in your contact center today. Many of these will be your best candidates for automation and AI-powered solutions – especially in your CX testing and monitoring processes.

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